LinkedIn is the world’s largest business networking platform with 590 million users spread out in 200 countries. Though one of the best business tool for growth it is misused by users as a social medium for showing their profile. The goal of this article is to provide business owners the ideas to fully maximize their LinkedIn presence and fuel your business growth. Here are a few marketing insights to help you achieve that.
- Create a LinkedIn company page
This helps you highlight your products & services, your brand, your expertise, thought leadership and also showcase your employees to build credibility and your business community.
- Create a LinkedIn Showcase Page
LinkedIn showcase page is an extension of your company page. This helps you to promote specific brands or target specific marketing personas by giving more targeted content.
- Customize your profile URL
If you are going to use your public profile as the ambassador of your blog or brand then customize the public profile URL so that the page is easier to find and share.
- Optimize your profile for SEO
You will need to optimize your profile with keywords that are connected to your brand, products, services. Place these keywords in key sections of the profile like headline, summary, and experience.
- Display work samples
To ensure that you can generate trustworthiness in your community you need to include various work samples and projects to support your claims.
- Mention skills in your profile for which you would like to get endorsements
Endorsements are another form of credibility building exercise. Highlight skills in your profile you would like to be endorsed for. You can earn endorsements by showcasing expertise through sample work and blog articles, or exchanged with other endorsement seekers.
- Monitor who views your profile
It is an excellent tool for tracking and getting insights about audience and network. Monitor and analyze weekly trends, how they found you, industry, job titles and location.
- Browse and find profiles that interest you and visit them
You can search for profiles that suits your marketing persona like position, location etc and visit their profiles. When you visit their profile they will get a notice and out of curiosity they will in turn opt to view your profile and find out more about you. This can lead to more exposure and collaboration.
- Post Targeted Company Status updates
You can tailor make content to specific audience based on industry, company size, seniority, location etc. Post targeted company status based content to leverage available segmentation tools.
- Blog on LinkedIn
Blogging on LinkedIn is an excelling networking tool. It attracts followers from other social media too. You can either create content tailor made for LinkedIn audience or post from your own blog. The main idea is to highlight your authority of your subject. Once your LinkedIn article gets shared among users and groups it will greatly enhance your company brand.
- Use LinkedIn Pulse to your advantage
LinkedIn pulse is an amazing tool which can feed you with content tailored to your preferences. Pulse also feeds you with information on recommended users, industry leaders, channels, publishers to stay on top of trends in your industry
- Use LinkedIn for generating leads
Share and promote links in your company status updates directing viewers to your blog page. Share in LinkedIn groups wherever appropriate. Promote your brand on your showcase page. Embed call to action buttons on your posts which you place in LinkedIn Pulse.
- Spend on LinkedIn ads and Sponsored Content as per budget
As per your budget invest in paid advertising with LinkedIn Ads and Sponsored Content. This features lets you target specific demographics like job titles, functions, industries, companies, size etc
- Create LinkedIn Groups to invite likeminded profiles and email them
By creating LinkedIn groups with titles that resonate with your target customer persona and topics relevant to your industry, enables to increase your awareness and exposure and allows you to build relationships and meaningful engagements with potential clients and will boost your lead generation efforts. These group members can then be sent emails which establishes your thought leadership, generate new advocates and generate new leads. These weekly mails to members warrants great visibility.
- Join other LinkedIn groups that are relevant to your goals
Select other LinkedIn groups where you think your target market could be members. Once you join , be an active participant and show thought leadership and authority. This will help you to be noticed and generate interest in you enhancing your visibility.
- Use LinkedIn Sales Navigator
Sales Navigator can help you with sales prospecting by providing Sales insights. It will recommend target accounts for potential leads. It will recommend ways to connect with prospects. It can help you gather information on the effectiveness of your updates, the kind of visibility your posts are receiving and trends of your activity and traffic. It also provides demographics of your pages followers for you to take a call on engaging them.
- Other simple tasks to enhance your business through LinkedIn are
a) Add your employees to your company page and ask them to share it to their network.
b) Add a follow button to your website
c) Add a Page Link to your email signature
d) Add a Page Link to your personal LinkedIn profile
e) Post content to your page regularly
f) Use Hashtags when participating in conversations
g) Share plenty video and visual content
h) Respond to every comment on your posts
i) Share job postings on your page